It's chocolate, it's hazelnuts, it's creamy, it's delicious. Few snacks inspire quite as much passion as Nutella.
The Italian-born hazelnut and chocolate paste is so precious, one designer even found a way to lock the jar against thieves and here are a few things you might not know about Nutella.
Due to chocolate rationing not too long after the end of World War II, a baker named Pietro Ferrero, who owned a bakery in Alba, Piedmont, an region known for the production of hazelnuts, tracked down an old recipe for gianduja, a version of chocolate that replaces some of the cocoa with ground hazelnuts. Ferrero sold the first batch of 300 kilograms of Pasta Gianduja in 1946. In 1951 the name was changed to Supercrema and it was renamed again in 1963 to well-known Nutella.
Nutella became so popular in Italy that markets began to offer free “smears” of hazelnut cream to any kid who showed up with a piece of bread. The phenomenon was referred to as “The Smearing,” and it was a highly successful marketing strategy.
How to pronounce Nutella?
The chocolate hazelnut spread has legions of fans, but it turns out many of them have been pronouncing Nutella all wrong. Some people say “nuh-tell-uh,” others say “nut-ell-uh”, but correct way to pronounce Nutella is 'new-tell-uh'.
The iconic jar was created in 1965. The curved glass has never changed its shape and its silhouette is inimitable – comparable to the iconic Coca-Cola bottle.
Fun fact is that the amount of Nutella jars produced every year weighs as much as the Empire State Building. Also, the Great Wall of China could be covered eight times over with the Nutella jars sold each year.
What is Nutella made of?
Today Nutella is a form of a chocolate spread, but Ferrero's creation was originally sold as a solid brick, designed to be sliced and placed on bread, kind of like a chocolatey version of cheese slices. In 1951, Pietro Ferrero's 26-year-old son Michele wanted to find a way to turn the solid block into something more spreadable and creamier, so after some experimentation he found the secret ingredient: vegetable oil. Today, Nutella's ingredients are chocolate, hazelnuts, sugar, palm oil, skimmed milk powder, whey powder, soy lecithin and vanillin.
Is Nutella chocolate or hazelnut?
Nutella is marketed as “hazelnut cream” in a lot of countries. Under Italian law, it can’t be labeled as a “chocolate cream”, because it doesn’t meet minimum cocoa solids concentration criteria.
What is the percentage of hazelnuts in Nutella?
There are 52 hazelnuts in every 14-ounce Nutella jar (about 13 percent of the product), according to its advertisements. Ferrero buys about a quarter of the entire world’s hazelnut supply every year, that’s more than 100,000 tons.
- According to Guinness World Records, Nutella's 40th anniversary breakfast celebration in Germany in 2005 earned the title of “Largest Continental Breakfast.” A total of 27,854 people gathered in Gelsenkirchen to enjoy a meal.
- The Italian Postal Service created a Nutella-themed stamp to commemorate Nutella’s 50th anniversary in 2014. The stamp emblazoned with the brand’s signature jar of hazelnut goodness.
World Nutella Day - https://www.nutelladay.com/en
Nutella is an obsession for many people around the world. Back in 2007, hazelnut cream fans decided to start World Nutella Day. Every year February 5 is a day for eating Nutella, sharing Nutella recipes and photos of Nutella food-porn. This sweet celebration was launched through social networks by Italian blogger and Nutella fan Sara Rosso. Today Nutella is a bit of a social media star, with over 10 million pics tagged #nutella on Instagram.
And if you are searching for ideas how to celebrate this year, here are our top 3 favourite cocktails with Nutella and Baileys.
1/ Chocolate Cocktail
- 1/3 cup Nutella
- 2 shots Baileys
- 1 shot SKYY vodka
- 1 cup milk
- 50 g white chocolate optional, for dipping serving glasses in
- If you would like a white chocolate rim around the top of your serving glasses, simply melt the white chocolate in the microwave until just melted.
- Dip the glasses into the melted chocolate and place into the fridge for 2 minutes to set.
- Place the Nutella, Baileys, vodka and milk into a blender and blend until smooth.
- Pour over the chocolate cocktail.
2) Chocolate Coffee Martini
- 50ml Baileys Coffee
- 1 tbsp Nutella
- 25ml Smirnoff Vodka
- 25ml Espresso
- Ice cubes
- coffee beans for decoration
- Pop the Baileys, Nutella, Smirnoff vodka and espresso into a cocktail shaker.
- Shake it up until everything is blended and the liquid is silky smooth.
- Strain into a cocktail glass with ice cubes and garnish with coffee beans.
3) Nutella Cheesecake Martini
- 100ml Baileys caramel flavour
- 1 tbsp Nutella
- 2 tbsp cream cheese
- 2 scoops vanilla ice cream
- 100ml vanilla vodka
- 50 g salted caramel sauce optional, for dipping serving glasses in
- soft caramel toffees for decoration
- Dip the glasses into the salted caramel sauce and place into the fridge for few minutes to set.
- Add the Nutella, Baileys, cream cheese, vanilla ice cream and vanilla vodka into a food processor and blend until smooth.
- Pour your blended Nutella Cheesecake Martini mix into your glass.
- Garnish with soft caramel toffees and enjoy!
Happy World Nutella Day and feel free to check our products for this delicious day.
Bonus Fun fact: You can't name your kid Nutella
Back in January 2015, French court banned a couple from naming their daughter Nutella, because the name was inappropriate and the girl "risked being mocked." The name was shortened to Ella.